Cart
You have no items in your shopping cart
BUILDING ON 120 YEARS OF HISTORY
Before the automobile, before the airplane, Fuji began as a bicycle company – founded in 1899 and named for one of the world’s the most iconic peaks. In the 120 years since, the Fuji brand and its distinctive mountain logo have been synonymous with cycling and cyclists everywhere, which is why you still hear riders say, “My first bike was a Fuji.”